Oculus Rift and Touch Now $399 Permanently

Sorry if you bought an Oculus Rift and Touch in the last few weeks; it just got yet another price cut.
The bundle is back to $399, the price it was cut to for this year’s Summer Sale, only this time it’s permanent. Over the last few weeks it had been priced at $499. It’s the third Rift price cut this year.
So, who wants a Rift for Christmas?
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Source: Oculus Rift and Touch Now 9 Permanently