CVS Partners With OmniVirt for 360-Degree Ad Campaign for BeautyIRL

Since virtual reality (VR) and 360-degree video has become more popular, a number of companies have emerged seeking to find ways of monetising these new mediums. One of the most prominent is OmniVirt, who have announced its work with CVS to create an immersive advertising campaign for BeautyIRL. The BeautyIRL is described as a ‘shop…

Lightweight Haptic VR Gloves Announced

In the ongoing search for increasing realism and immersion in virtual reality (VR), haptic gloves are one of the more popular avenues of research, with several different variants being displayed by various companies at trade shows during 2018. Researchers at EPFL and ETH Zurich have developed new lightweight haptic gloves. Though various types of haptic…

Lightweight Haptic VR Gloves Announced

In the ongoing search for increasing realism and immersion in virtual reality (VR), haptic gloves are one of the more popular avenues of research, with several different variants being displayed by various companies at trade shows during 2018. Researchers at EPFL and ETH Zurich have developed new lightweight haptic gloves. Though various types of haptic…

Sixense Announces Refunds For Controller Kickstarter Backers

It has been over five years since Sixense launched its campaign for an STEM motion controllers designed for virtual reality (VR). Despite the crowdfunding campaign being successful, the project has been mired in delays, and now the company are offering refunds to backers as well as people who pre-ordered the controllers after the Kickstarter campaign…

Artist Behind Famous Obama “Hope” Poster Launches VR/AR Exhibit

Shepard Fairey’s largest ever solo exhibit preserved in VR/AR using volumetric photogrammetry. Last year, street artist Shepard Fairey, best known as the founder of OBEY clothing and the creator of the prolific “Hope” image featuring former President Barack Obama, launched “DAMAGED,” a wildly popular, limited run art exhibit in Los Angeles. It was the artist/activists…

Artist Behind Famous Obama “Hope” Poster Launches VR/AR Exhibit

Shepard Fairey’s largest ever solo exhibit preserved in VR/AR using volumetric photogrammetry. Last year, street artist Shepard Fairey, best known as the founder of OBEY clothing and the creator of the prolific “Hope” image featuring former President Barack Obama, launched “DAMAGED,” a wildly popular, limited run art exhibit in Los Angeles. It was the artist/activists…

The Sims FreePlay Brings In Multiplayer AR

The Sims is incredibly popular in all its various forms. Evolving from the iconic SimCity franchise, it has sold over 200 million copies worldwide. The Sims FreePlay is the free-to-play smartphone iteration of the franchise, which has just launched a new content update which includes some new augmented reality (AR) features. The new update includes…

Jaunt Changes Focus From VR To AR

Launched as a virtual reality (VR) and 360-degree video company, Jaunt became known for its commitment to providing high quality 360-degree and VR experiences through its app. More recently, the company started working on ‘cross reality’ or XR content and volumetric capture technology. Now Jaunt has announced that it is shifting focus from VR to…

Sixense to Refund STEM Kickstarter Backers After More Than 4 Years of Delays

In what might be the longest Kickstarter campaign conclusion to date, more than four years following estimated deliveries of the STEM VR controller, Sixense says they will fully refund all backers and pre-orders. Sixense was once a name central to the early VR community. The company built the technology behind the magnetically tracked Razer Hydra…

Pokémon Go Gets Big Rebalance

Experienced players of Pokémon Go have learned over time that when capturing a Gym, there are certain Pokémon that are ideally suited to defending the Gym and making sure it remains under your control. However, with sweeping changes that developer Niantic Labs are about to introduce that is all about to change. The changes were…

Moncler Genius Launches AR-Enhanced Book

A number of new products are coming to market that feature augmented reality (AR) enhancements, with items such as toys, robots and globes being created with AR features that can create an immersive environment or characters and display additional information. Moncler have announced the launch of a AR-enhanced book which can provide 3D immersive experiences….

VRHealth Secures CE Registration, Looks To Move Into EU Market

For some considerable time now on VRFocus we’ve covered developments in immersive technology that affect the healthcare or ‘MedTech’ industry. These developments have been highly varied and wide-ranging in their scope, affecting education and training, diagnosis, surgery, recovery and rehabilitation as well as other forms of treatment. Last month we brought you news about healthcare…

‘Elite Dangerous: Beyond’ Fourth & Final Chapter Coming to VR in Beta This Month

Elite Dangerous (2014), the popular open-universe space simulator, is getting a beta near the end of the month which will bring both VR and PC players the fourth and final chapter of the game’s third season, Beyond. Elite Dangerous: Beyond first landed early this year with Chapter One, which directly followed the Thargoids assault on humanity’s starports, the space-faring alien…

VR vs. Subtle Moves

Agreement is not a prerequisite of co-operation. Which is to say that you do not have to agree with a person’s point of view in order to work with them. As it happens, the VRFocus team differs quite a fair bit in not only our interests but our opinions on where virtual reality (VR) is…

Vuzix Confirms App Developer Partners For CEATEC 2018

The Combined Exhibition of Advanced Technologies (CEATEC), Japan’s largest conference dedicated to electronics and information technology in general kicks off today in the Chiba prefecture of Japan, continuing through until October 19th. As you can imagine virtual reality (VR) and augmented reality (AR) technologies are set to feature during the conference. Such as Mitsubishi subsidiary…

This Prototype World-scale VR Game is the Size of a Football Field

With recent advancements in inside-out tracking on standalone VR headsets, the tantalizing possibility of ‘world-scale’ VR experiences—those unhindered by limited tracking volumes or even physical barriers—is coming into focus. A pair of developers have created a prototype VR game that’s played across an entire football field. ‘Return to Grindelind’, as its called by creators Jeremy Kirshbaum…

Oculus Chief Scientist Dives Deep Into the Near Future of AR & VR

In his latest presentation at Oculus Connect 5, Oculus Chief Scientist Michael Abrash took a fresh look at the five-year VR technology predictions he made at OC3 in 2016, using his insight as the head  He believes his often-referenced key predictions are “pretty much on track,” albeit delayed by about a year, and that he…

Magic Leap Brings Star Wars’ Adorable Porgs To Mixed Reality

It’s like Tamagotchi, but in a galaxy far, far away. Magic Leap made their fair share of announcements during their inaugural L.E.A.P. developer conference last week, showcasing an impressive collection of upcoming, as well as already-released experiences and updates. From mixed reality board games, to realistic A.I., every corner of the Magic Box event space…

God of War Creator David Jaffe Is Interested in Making VR Horror

David Jaffe is known to videogame fans as the creator behind both Twisted Metal and the God of War franchise. Recently, Jaffe spoke to Cary Barlog, who acted as writer and director of the most recent God of War title, and they discuss a number of subjects, including virtual reality (VR). Barlog and Jaffe discuss…

Solve A Spooky VR Puzzle In Halloween Maze VR

The entire month of October has been embraced by much of western internet culture as ‘spooky season’, a celebration of the run-up to Halloween. As the leaves turn orange and pumpkins start appearing on porches and in windows, many customers are looking for some suitably spooky immersive experiences. Developer MyPad3D hopes to cater to this…

Solve A Spooky VR Puzzle In Halloween Maze VR

The entire month of October has been embraced by much of western internet culture as ‘spooky season’, a celebration of the run-up to Halloween. As the leaves turn orange and pumpkins start appearing on porches and in windows, many customers are looking for some suitably spooky immersive experiences. Developer MyPad3D hopes to cater to this…

The Sims FreePlay Adds Multiplayer AR In ‘Brilliant Backyards’ Update

Real-time cooperative building and AR functionality arrive in a seasonal themed update to EA’s mobile Sims experience. The Sims FreePlay, a free-to-play mobile version of EA’s wildly popular strategic life simulator, The Sims, launched its latest update today, offering a slew of fall/autumn themed content to spice up your digital backyard. This includes new plant…

Mitsubishi’s Trading Company Present VR Platform VR-STATION

Online trading is big business, which can allow its users to make a fortune or make themselves go bankrupt without ever leaving the comfort of a PC chair. Virtual reality (VR) offers users a different way of looking at the numbers involved in this complex business, and Mitsubishi UFJ Financial Group subsidiary Kabu.com is offering…

No Man’s Sky Survey Player Support For VR Port

The journey of No Man’s Sky has been one of ups and downs. The initial promotional hype and the promises that the players said the developers made not being fulfilled led to disappointment upon the initial launch. Since then, its content updates and tweaks have drawn a positive response from those who stuck with it….