YuMe’s Latest VR Advertising Study Finds in-game Ads are Less Intrusive

YuMe, global digital agency, Isobar; immersive entertainment studio, RLTY CHK; and media analytics platform RetinadVR, have partnered up on a new study today looking at virtual reality (VR) in-game advertising, the results of which have been released today. The study compared consumer responses to three forms of VR advertising — a pre-roll video ad, brand logos present…

The Battle Royale Genre Gets A VR Title In Until None Remain

PlayerUnknown’s Battlegrounds, affectionately known to players as PUBG, has become a videogaming phenomenon. Setting an all-time player count record on Steam back in September and bringing to the fore the so called ‘Battle Royale’ genre of gaming, PUBG being joined by Fortnite‘s own Battle Royale mode on September 26th. A mode Battlegrounds‘ developer Bluehole is…

FPS Stealth Game Kartong – Death by Cardboard! Gets an Early Access Release Date

SVRVIVE Studios, the team behind 2016 puzzle title SVRVIVE: The Deus Helix announced back in April that its next project would be slightly different, revealing a stealthy first-person shooter (FPS) called Kartong – Death by Cardboard! The team are preparing to launch their second videogame on Steam Early Access next week, 25th October. Featuring procedurally generated levels…

OVERTURN Smashes On To Steam

Much has already been written on this site about OVERTURN, the Smashing the Battle spin-off from developer Studio HG, including a preview where enthusiasm was expressed for the title’s addictive gameplay. Now HTC Vive and Oculus Rift users have the chance to try it themselves with OVERTURN’s official launch. OVERTURN puts the player in the…

The First-Ever ‘VR Awards’ Celebrates the Year’s Accomplishments

The VR Awards brought VR leaders to celebrate work from the past year. 2017 has been quite a year for VR. Though sales of VR headsets may not have lived up to certain market expectations, innovation and exploration in VR technology brought about new ways to create, communicate, and collaborate. On October 9, VR Bound hosted its inaugural VR…

Gran Turismo Sport’s PSVR Support Is Frustratingly Brilliant

We all knew this was coming. It’s a story we’ve heard time and again in VR, but despite everything we still had our fingers crossed this might be the exception to an increasingly unfortunate rule. Sadly, Gran Turismo Sport doesn’t buck the trend; it’s an amazing VR experience without anywhere near enough content. When Sport…

The Gran Turismo Sport PlayStation VR Bundle Launches Today

Yesterday Polyphony Digital launched Gran Turismo Sport in North America and today it’s Europe’s turn. To celebrate the release Sony Interactive Entertainment (SIE) has announced a new PlayStation VR bundle featuring the videogame. Included in the bundle is a physical copy of the Gran Turismo Sport standard edition, PlayStation VR and PlayStation Camera. Also in the bundle…

Mindtree Pictures Developing Interactive VR Movies

Many people have, at one point or another, dreamed of starring in their own movie or TV show. French-based virtual reality (VR) content creators Mindtree Pictures are working on an ambitious project to make that dream into a reality. The project has been titled ‘The Movie You Are The Hero’ and uses the possibilities presented…

Vertigo Games Releases New VR Strategy Title

The strategy genre has got a new lease of life from the rise of virtual reality (VR). Titles such as Brass Tactics and Korix have begun to explore the possibilities offered by a new perspective for the genre, now the developers behind Arizona Sunshine are also getting involved with the release of real-time strategy title…

Halo Recruit On Windows Pits You In VR Against A Flat Screen

I got the Fall Creators Update installed and I’m making my way through the launch library Microsoft has prepared for VR headsets from Acer, Lenovo, Dell, HP and, next month, Samsung. One of my first stops was Halo Recruit, which is now the definition of a disappointing wave shooter in VR. In Recruit, you shoot targets…

KLM Gives Budget Travelers a First-Class VR Upgrade

KLM distributed VR headsets to budget airline passengers of other airlines so they could feel like they were flying KLM. Luxury airline Royal Dutch Airlines, or KLM, recently launched a new PR campaign called the KLM Flight Upgrader, which allows budget airline passengers to experience a first-class KLM flight right from their seat in coach. KLM distributed…

Final Fantasy Creator Square Enix Is Using VR For A New Type Of Comic

Final Fantasy creator Square Enix released its first role-playing game last week in Million Arthur VR. Sadly, it didn’t make for a very interesting experience. The company’s work with VR comics, however, sounds a bit more promising. As reported by Engadget, Square Enix’s Advanced Technology Division is working on Project Hikari, a VR app to…

Review: Luna

Virtual reality (VR) isn’t just a new way of playing videogames it’s a new form of technology that can encompass all forms of entertainment. As such, developers are continually experimenting with what content works and doesn’t work in an immersive environment, which can lead to confusion over what’s classed as a videogame or merely an…

Here’s Every VR App Now Available On Windows VR

It’s a strangely sedated launch day for Microsoft’s new Windows VR headsets. Devices from Acer, HP, Dell and Lenovo are now shipping out to those that have pre-ordered them, but you’d scarcely known based on the buzz being generated, or lack thereof. Still, launch day means launch apps, and a host of VR  experiences have…

Torch 3D Raises $3.5 Million to Simplify Design for AR and VR Applications

Augmented reality (AR) and virtual reality (VR) company, Torch 3D has announced the success of an initial seed investment round of $3.5 million USD as it looks to launch a platform designed for teams to build, share, and iterate on 3D concepts quickly and easily. “Torch 3D focuses on the three main challenges to working with interactive…

Resident Evil 7’s Not A Hero DLC Shines In New Trailer

Resident Evil 7’s upcoming Not A Hero DLC continues to look like a treat for PSVR fans in this new trailer. Be warned there’s a few spoilers for the original game in the footage below. The trailer confirms that the new DLC, which will be releasing for free, picks up after the end of the…

VR vs. Oculus Connect 4

It’s around this time of year that we start talking about some familiar topics, it’s just the way things with the calendar go. One of the usual VR vs. columns you therefore get is that it is traditional to spend the one after Oculus Connect talking about, well, Oculus Connect. Had things been different I…

Where Are The VR MMOs?

In last week’s excellent VR Vs Article, our own Kevin Eva made an observation that has been on the mind of many virtual reality (VR) users. Where are all the MMO titles for VR? The idea of the immersive VR MMORPG has been a mainstay of fictional representations of VR, from Ready Player One to…

New Images Emerge For Upcoming Resident Evil 7 biohazard DLC

Many fans of the Resident Evil series have been eagerly awaiting their chance to find play as fan-favourite character Chris Redfield, and discover the fate of Zoe. New images and a trailer newly released by developers Capcom give a brief taste of what is to come with the upcoming DLC. Two new DLC packs Not…

HTC Vive Is Playing With Power

The dream of motion control has been around for a long time, with various degrees of success. Since the very early days, Nintendo has been chasing the dream, eventually succeeding with the Nintendo Wii, kickstarting much research into motion control that virtual reality (VR) users are still reaping the benefits of. What of these early…

Payday 2 VR Beta May Be Coming This Month

A few months ago we found out that Overkill was bringing its popular online heist simulator, Payday 2, to VR. Since then we haven’t really heard much about the game but we may be playing it very, very soon. The official Payday 2 press account recently dropped a teaser for its upcoming event, named Locke…

Watch A Windows VR Headset Running SteamVR With The Zero Dome

Pillow Head Games has another update video of its promising zero-gravity shooter, The Zero Dome, this month, but the footage also gives us a glimpse of a Windows VR headset running in SteamVR. Microsoft’s new headsets, made in partnership with a range of companies, are releasing tomorrow. Developers currently have access to a closed beta…

Making Space: Ubisoft Discuss Bringing Multiplayer VR Shooter Space Junkies To Life

Back at the Electronic Entertainment Expo (E3) this year, VRFocus managed to get hands-on with Space Junkies behind closed doors, speaking with Adrian Lacy, Producer of Ubisoft Montpellier about the videogame. This multiplayer first-person shooter (FPS) was shown again at Oculus Connect 4, where four players could fight two versus two in a futuristic map filled with…