Kortex Pairs Sleep And Stress Neurostimulation With VR Headsets

There are a handful of apps in the VR software ecosystem that serve as escapist experiences by whisking the user away into calm environments like serene forests or a private island. The interactive elements in some of these are minimal, instead getting the user to embrace a sort of virtual trance inspired by the sights…

Disney Backed Jaunt And OminVirt Are Partnering To Put More Ads Into VR

Virtual reality is here to stay but, at this point, it’s still trying to figure out exactly how to generate revenue. One tried and true method in Silicon Valley for turning an idea into cash is to start tying advertisements to it. Now, a partnership between the Disney-backed Jaunt and 360 advertising startup Omnivirt is going to…

Disney Backed Jaunt And OmniVirt Are Partnering To Put More Ads Into VR

Virtual reality is here to stay but, at this point, it’s still trying to figure out exactly how to generate revenue. One tried and true method in Silicon Valley for turning an idea into cash is to start tying advertisements to it. Now, a partnership between the Disney-backed Jaunt and 360 advertising startup OmniVirt is going to…

Captivate VR CEO Jason Lovell Joins Jaunt VR

The virtual reality (VR) industry is still in its infancy by many metrics. Commercial VR has only existed for just over a year, and so many of the new businesses and start-ups will not survive the difficult process of growing up. Large businesses will also see challenges as they adapt to the new markets. As…

An In-depth Look at Microsoft’s HoloLens & Mixed Reality Ecosystem

The HoloLens is the most impressive augmented reality headset on the market today, and their developer kit is already being deployed into industries ranging from architecture, engineering, design, sales, medicine, and education. Microsoft is taking a holistic approach with Windows Mixed Reality being baked into Windows 10, meaning that developers can create a single application…

Drinks Become Art with Augmented Reality Cocktails

City Social is a high-class London bar and restaurant created by Michelin starred chef Jason Atherton. One of its specialities is it’s cocktail menu, featuring unique and distinctive cocktail recipes, which City Social is seeking to enhance even more by adding augmented reality (AR). Before choosing any of the twelve cocktails available on the menu,…

NextVR and Live Nation Bringing The Black Angels into VR

Today, NextVR and Live Nation have announced their next live immersive set to take place this Friday, with The Black Angels performing at First Avenue in Minneapolis. As with previous concert broadcasts the companies will provide a front row seat for The Black Angels performance, transporting viewers into the venue to not only see the band play…

Rick and Morty VR and Job Simulator Dev Owlchemy Labs Acquired By Google

Today Google announced via their blog that they’ve acquired Owlchemy Labs, the creators of Job Simulator and Rick and Morty: Virtual Rick-ality. The move comes as a bit of a surprise, given the two companies didn’t seem to have much of a preexisting relationship, but is huge news for the VR industry nevertheless. The partnership will…

Listen To Your Body Art With Augmented Reality Soundwave Tattoos

Turn your favorite audio clip into a tattoo you can listen to with this AR app. Since the neolithic times body art has been used to immortalize people, places, events and anything of great significance. And while the timeless tradition has remained effective, the permanent art form has seen very little variation since its initial…

Periscope Gets Native Insta360 Air Support

Livestreaming has become a feature of life for many people. The idea of sharing an experience over the internet with people hundreds or even thousands of miles away is not a new one, but the addition of 360-degree video means that unique experiences such as concerts or sport events can now be much more immersive…

Emotion Sensing In VR: How VR Is Being Used To Benefit Mental Health

Cancer and heart disease are well recognised causes of ill health, however a recent report by the Institute of Global Health reveals that in terms of the impact on quality of life (measured by Daily Adjusted Life Years, DALYs), mental health conditions affect more people than cancer and heart disease combined. Furthermore, according to the…

Oculus v1.15 Update Adds Full Room Scale Support

The Oculus Rift has supported room scale VR, in which players can walk around a physical space and have their movements replicated in a virtual one, since the launch of its Touch controllers late last year. Since release, though, room scale support has been labelled as ‘Experimental’, foreshadowing some of the issues users have had…

Vertebrae Launches Advertising SDK for Native Implementation

Today, Vertebrae, the virtual reality (VR) advertising platform that secured $10 million USD in investment last year, has announced it’s leaving closed beta the the launch of its 1.0 software development kit (SDK). The platform allows for native implementation into VR content, so that developers have more monetization options available to them. The system employs…

Hunt Digital Treasure With Captain Blimey

Combine augmented reality (AR) with the worldwide hobby of geocaching and add the possibility of winning real cash prizes and you’ll get recently announced AR mobile videogame Captain Blimey. The concept of a large-scale treasure hunt dates back to the Victorian era, where the ‘letterboxing’ treasure hunts were sometimes organised as party games. Later, children’s…

Nvidia Working on Reducing VR Latency and Replacing the Keyboard

During the GPU Technology Conference, a presentation was made by Morgan McGuire, associate professor of computer science at Williams College, and soon an Nvidia research scientist. McGuire spoke on what the future held for graphics. McGuire spoke about the need to be able to process 100,000 megapixels per second, which is up a considerable amount…

USA Today’s VRtually There Gets A Full Second Season

As companies maneuver through content plans that include VR and AR, it is encouraging to see renewed interest with a doubling-down of efforts. Such a thing hopefully signals that the teams making the calls for immersive content truly value the medium. Back in October of 2016, we reported on USA Today launching their cleverly named VR…

USA Today Premieres Season Two of ‘VRtually There’

The first episode takes you high inside the Goodyear Blimp. On board one of the last flights of Goodyear’s GZ-20 model blimp or hang gliding in Hawaii, you can now experience season two of USA Today’s “VRtually There” series. Launched bak in October 2016, “VRtually There” is USA Today’s ongoing commitment to publish immersive stories using…

DokiCam 360° 4K Camera Launches for Extreme Sports Enthusiasts

Last November, Suzhou, China-based DokiCam launched a Kickstarter crowd-funding campaign for its 360-degree consumer camera. Called the DokiCam 360° Action Camera, the campaign was a success, and now the device has become available to purchase. Entering a growing field of 360-degree cameras, the DokiCam has the ability to capture 4K (4896×2448) stills, 3K (2880×1440) video,…

Roomscale Will no Longer be ‘Experimental’ in Oculus’ 1.15 Update

Oculus’ system updates during the course of 2017 haven’t exactly gone smoothly, especially when it comes to a three sensor setup and roomscale. But that looks to become a thing of the past as the company will soon be releasing a new version, 1.15, that fully supports a triple sensor system. In a blog posting…

Season Two of USA Today’s ‘VRtually There’ Set to Premiere

In 2016 the USA Today Network unveiled its first branded news experience VRtually There, showcasing immersive content focused on national news coverage. Today, the network has announced season two, debuting with exclusive partner XYZ to deliver more adventure and VIP experiences for virtual reality (VR) audiences. VRtually There episodes will be released each week, with segments rolled out…

One Nvidia PC Powers Four Vives For Multi-User VR Collaboration

VR ready PCs are expensive, and can only really power one headset at a time, making them a tough sell for many. But what if one PC could run not one but four VR headsets? As impossible as that sounds, Nvidia is showcasing such a device at the GPU Technology Conference this week. The company…

Classical Music Comes to PlayStation VR from the Philharmonia

The Philharmonia Orchestra have always strived to be on the forefront of advancing music technology; the orchestra was one of the early adopters of stereo and multitrack recording techniques at Abbey Road studios in the 1950s, technology that was later used by the Beatles. Now the Philharmonia Orchestra are producing a virtual reality (VR) app….

Why 360 Film is in the Midst of a Reboot – Part 3: Demand

The 360 film industry is still young and it’s maturing rapidly. With his name on more than 20 360 film projects to date, Armando Kirwin has had an inside view as to where things started, where they’re going, and why. Guest Article by Armando Kirwin Armando Kirwin has worked as a Director of VR, VR Producer,…

Intel to 360 Livestream PGA Tour at TPC Sawgrass Golf Course on Gear VR

Broadcast during all four days of The Players Championship starting May 11th, 360 video will be livestreamed from the famous 17th hole at the TPC Sawgrass golf course. The collaboration with Intel, Twitter, and the PGA Tour will be viewable on Gear VR headsets or via Twitter and Periscope. Described as the PGA Tour’s “first…

What F8 2017 Means for Mass Market Adoption of Immersive Technologies

Now that the dust has settled on F8, Facebook’s annual developer conference, it’s time to look back and ask ourselves: what do those announcements actually mean for the end consumers? F8 2017 was held on April 18th and 19th 2017. More than 4,000 people attended the event at the McEnery Convention Center in San Jose,…