How Brands Can Leverage AR to Boost Our Productivity

AR can help brands move from a status disruptor to a personal assistant. I believe that over the next decade, augmented reality (AR) will establish itself as the greatest productivity tool ever invented. This might sound counterintuitive at first — most AR demos available today on smartphone are gimmicky, with very little use cases or…

5 Historical Events And Time Periods You Can Visit In VR

Virtual Reality (VR) is a tool that can be used for complete immersion into a number of different experiences. Everything from horror videogames to simulating the experience of flying. There are a wealth of user experiences to try in VR. As VR applications become more realistic and as more genres are explored, it’s possible to…

Photo Studio AR Puts A Complete Photo Studio In Your Pocket

If you are a photographer looking to experiment new ideas then augmented reality (AR) might be the way forward, thanks to a new app from Superba AR. With Photo Studio AR users can turn their mobile device and their surrounding environment into a fully equip studio and create the ultimate photo shoot. Developed by Superba AR, the…

PeerWell Brings Augmented Reality Fall Prevention Feature To Mobile Devices

San Francisco-based PeerWell has added an augmented reality (AR) feature to its app platform which will help post-surgical patients manage their recovery. The feature allows users to take advantage of their mobile devices camera to scan and analyze their home environment and be provided with suggestions on how to minimize the risk of falls. The…

Snapchat Release ‘Shoppable AR’ For It’s Augmented Reality Lenses

Snapchat have released a new addition to it’s augmented reality (AR) Lenses features which will let advertisers publish sponsored lenses which users will be able to interact with. Snapchat AR Lenses serve as an extension to Snapchat’s currently existing shoppable ads which allow advertisers to engage with potential customers directly within the app. It was…

Oculus Offers Up Developer Quick-start Guide for Bringing Apps to Go

With the impending launch of Oculus Go, the company’s first standalone headset, Oculus has shared with developers a handy cheat sheet for bringing Gear VR applications to the Go. Oculus writes in a new post on their developer blog that Oculus Go is binary-compatible with Gear VR, and most applications can be launched on the headset without…

Steam’s VR Spring Sale Is On Now: Every Featured Game Covered

Editorial credit: Casimiro PT / Shutterstock.com It’s April, the weather is actually starting to show it and Steam have unveiled a major sale for VR titles. It has set it up in an odd way this time, with a number of “Featured” games as well as showcasing a number of other titles which are surprisingly…

The Oculus Go Could Change Everything… But Not For The Reasons You Think

If you follow the virtual reality (VR) space at all, you’ve probably heard about Oculus Go – the much anticipated ‘all-in-one’ headset set to revolutionize mobile VR. No phone required, no awkwardly fitting your phone inside the goggles and hoping it’s secure, no cables to entangle you. Just…go. And that’s the intended magic of VR…

Vive Focus Hits the FCC, Suggesting Dev Kit Soon to Launch in US

After launching the Vive Focus standalone headset in China in late January, the company announced in March that the headset would be launching in the US, EU, and other Western markets later this year, beginning with the launch of a dev kit. With the device appearing in the FCC this, the device is one step…

VeeR Brand Update: VeeR 2.0 – Create beyond boundaries

We are excited to introduce the upgraded VeeR with a whole new logo, brand identity, and product experience. After a year of development, we have become one of the biggest 360/VR hubs by both content and creator volume. With the trust and support from VR lovers all over the world, we took one step further…

Eminem Embraces Augmented Reality at Coachella

Anyone who has attended a concert in recent years can’t fail to notice the number of people who have smartphones held up, recording the ongoing gig. Not all performers and music fans are on board with this idea, but hip-hop star Eminem has embraced is, using smartphones and augmented reality (AR) to create new music…

Disney Brings Star Wars AR Holochess to iOS Devices

The hottest strategy game from a galaxy far, far away is available on iPhone & iPad now thanks to Apple’s ARKit. Do you find conventional chess matches monotonous and often times dull? Then perhaps I could interest you in a game of Holochess. First introduced briefly in the 1977 George Lucas film Star Wars: Episode…

Zara AR Brings Fashionable Looks to Life in Stores

Your local Zara may be looking a little bit different these days. The uber popular fashion retailer has temporarily ditched traditional mannequins and window displays for an augmented reality fashion show, featuring the fast fashion brand’s best looks on top international models. A bold window display encourages shoppers to download the Zara app available on…

Amazon Embraces AR and VR With Sumerian Platform

Amazon is no stranger to changing company direction and expanding into new markets. Starting out as an online bookstore, Amazon is now one of the giants of technology, with fingers in almost every conceivable pie. Small wonder, then, that the company is working towards a new platform for augmented reality (AR) and virtual reality (VR)….

Oculus Faces ‘Existential Crisis’ In Handling Personal Data

Facebook is overhauling the Oculus privacy policy and terms of service as the company prepares to launch its first standalone VR headset. The change comes amid new European privacy regulations and an international movement calling into question Facebook’s platform and business model. Earlier this month, CEO Mark Zuckerberg appeared before Congress to answer questions about…

Jam Studio VR Gets Into The Groove With New Content And Compatibility

It was back in September last year that we first brought you news of Jam Studio VR from Vive Studios and Beamz Interactive. A virtual reality (VR) musical experience that utilised the HTC Vive in order to help teach both would-be musicians (and people who just want to make a lot of noise) in the way of playing…

TheWaveVR Closes $6M Series A Investment, Opens L.A. Office for Artist Collabs

TheWaveVR, the studio behind the eponymous music-centric social VR platform, today announced the closure of a $6 million Series A funding round led by RRE Ventures. TheWaveVR also opened their new Los Angeles office today, where they plan to collaborate with artists and musicians on what they say will be “a number of high profile VR concerts…

Neko Atsume VR Gets Japanese Release Date

Japanese cat lovers can rejoice as the release date for the virtual reality (VR) adaptation of cat collecting simulator Neko Atsume has its release date on PlayStation VR announced. First announced back in September 2017, it has now been revealed that Japanese fans of the title will be able to get their paws on the…

ANTVR Announce Kickstarter For Mixed Reality Headset

Back in January, Chinese virtual reality (VR) headset maker ANTVR announced it was planning on launching a new hybrid VR and augmented reality (AR) headset, which would be made available through Kickstarter. The company has now revealed that the campaign will begin in May, along with a few other new details. ANTVR say that its…

Researchers Say VR Systems Can Be Hacked To Change What You See

The idea of someone else being able to alter, or even control, what you perceive is a terrifying one, as is the idea of technology turning against you. Researchers at the University of New Haven has combined these frightening possibilities with a proof-of-concept detailing how virtual reality (VR) could be controlled to alter what you…

Google Is Using VR To Virtually Preserve Endangered Heritage Sites

We’ve heard about a lot of companies that are using VR to preserve history that’s at risk of being destroyed if it hasn’t already. Just last month, for example, we wrote about Perpetuity | Palmyra, a VR project attempting to virtually restore a Syrian city ravaged by ISIS. Now, though, Google is upping the scale…

Justin Timberlake Connects Fans to Music and Merch With AR

American Express is using augmented reality (AR) to create a new way for music fans to buy merchandise from their favorite musicians — starting with Justin Timberlake. On April 6th, the American Express Music app released a new mobile AR experience called Outside In, in partnership with Timberlake. In the app the you are navigated…

Google Helps Preserve Endangered Historical Sites in VR

Google assists CyArk in saving our heritage by preserving the wonders of the world in VR. In an effort to help capture and preserve endangered historical sites around the world for future generations to enjoy, Google has teamed up with 3D laser-scanning non-profit CyArk to virtually catalogue the world’s most at-risk historical wonders. Referred to…

Open Source HoloLens Haptics Lets You Feel What You Touch

Though haptic force-feedback has seen some use in virtual reality (VR) with devices such as haptic controller gloves, there is yet to be much integration of haptics into augmented reality (AR) or mixed reality (MR). That all be about to change thanks to a new prototype device for Microsoft HoloLens. Hasso Plattner Institut (HPI) is…

Google Partners With CyArk to 3D Scan the World’s Historical Sites, Provide Open Access to Data

Google has partnered with CyArk, the non-profit studio behind VR app MasterWorks: Journey Through History (2018), to expand CyArk’s mission to 3D laser-scan the world’s historical sites and provide open access to the data. Called the Open Heritage Project, Google and CyArk aim to preserve the historical sites digitally for future generations in case disaster strikes Google has published…

Campfire Creepers Brings Classic Horror To VR Produced By Oculus

A new VR series produced by Oculus could make b-movie horror terrifying again. As revealed over at Bloody Disgusting, Campfire Creepers is a new VR series set to debut at the Tribeca Film Festival this month. It’s directed by Alexandre Aja, best known for films like the 2006 remake of The Hills Have Eyes and,…