UK Food Delivery Service Just Eat Looks Into AR

The UK-based food delivery service is looking into using augmented reality (AR) to advertise its service across social media sites such as Facebook. The plan is to test how effective AR ads are in convincing people to order. The AR advertisement campaign was developed by agency Byte London, and the campaign will run over Facebook…

Krikey Add New AR Soccer Mini-Game To Celebrate The World Cup

Augmented reality (AR) mobile app Krikey have announced a new networked mini-game as part of the FIFA World Cup 2018 celebration. This new update will allow players to go up against each other to see who can score the most goals and, if they so wish, see who really is the best team. The Krikey…

Standalone Virtual Reality Headsets Will Bring VR Into Focus

As some of you may know, I have a background in software engineering and CAD and have been active in emerging tech field over the last ten years through investments as well as growing start-ups in mobile IoT, AI and, recently, augmented reality (AR) and/or virtual reality (VR). We then have set up the Realities…

New AR App Set To Enhance Dining and Nightlife

While augmented reality (AR) has already seen use in retail, with companies such as IKEA using it for assisting customers in making decisions. The technology has yet to see a great deal of use in the area of food, but that might be about to change with a new app called ‘Aug-It!’. Liverpool-based start-up company…

Golfshot AR Brings Augmented Reality To The Course

Golfshot is an application for mobile devices that is designed to help players manage their game and gain valuable data to improve their golf game. Now following an update the app now features a number of augmented reality (AR) features to give users even more options to improve their golf game. The new AR features…

OnBuy.Com Report: UK Consumers Not Yet Ready For AR Smartglasses

OnBuy.Com has examined findings gathered from Mindshare during a survey of over 1,000 UK smartphone users with regards to the perception of augmented reality (AR) and how AR is best experienced. The compiled results found that the majority of British users would prefer to experience social media containing AR effects through smartphones rather than smartglasses….

Virtual Revolution Turns to SeedingVR For Funding

An increasing number of businesses are turning to virtual reality (VR) for a variety of uses, including prototyping, design and collaboration between colleagues who might be in different countries or on different continents. To meet demand for this kind of technology, Glasgow-based company Virtual Revolution Technologies is turning to SeedingVR in an effort to seek…

NextVR Release Third Episode In Their Paranormal Evidence Series

Fans of NextVR’s paranormal investigation series will be happy to hear that following enthusiastic fan feedback that the virtual reality (VR) series is getting a third installment. This new episode is titled “Paranormal Evidence: Missouri State Penitentiary” and as the title points towards, this episode will take viewers inside the Missouri State Penitentiary to look investigate for…

DOOM On Your Smartphone In VR

It is an unofficial rule within the tech community that anything that any tech product that sits still for long enough will have the original DOOM ported to it, up to and including refrigerators and toasters. It’s no surprise then that a DOOM port for Android smartphones exists, then, but getting that same port in…

DOOM On Your Smartphone In VR

It is an unofficial rule within the tech community that anything that any tech product that sits still for long enough will have the original DOOM ported to it, up to and including refrigerators and toasters. It’s no surprise then that a DOOM port for Android smartphones exists, then, but getting that same port in…

Washington’s By The People Festival Feature AR Art Hunt

The nonprofit organization Halcyon, which believe in the power of creativity and compassion to empower humanity, have announced the final line-up of artists, performers, and speakers who will participate in the inaugural By The People festival. The event is set to be Wasington’s largest international arts and dialogue festival taking place all across the city from…

Wunder360 Cameras Launches With New Imaging Technology

Virtual reality (VR) imaging specialist, Wunder360, have revealed their new 360-degree camera which includes a number of key features such as an all new view pilot, point-to-frame feature for effortless editing, sharing and storage. All of this in a pocket sized, light weight model offering users a compact and affordable 360-degree camera. Featuring a host…

Review: Sniper Rust VR

Adapting anything from one type of platform to another is a tricky process. A number of titles have made the leap into virtual reality (VR) after first appearing in 2D formats. Indian development studio Zatun is attempting to expand on its successful Sniper 3D Rust title, which game out on iOS and android by creating…

Apple Doubles Down with Announcement of ARKit 2.0

When Apple released the first public version of its ARKit API, I admit that I was gushing about it. I’m not sorry in the least however, since it was without a doubt the biggest leap in mainstream consumer AR so far. While other AR leaders, like Microsoft and Google, were messing around with expensive hardware-based…

Designing ‘Virtual Virtual Reality’, One of Mobile VR’s Most Immersive Games Yet

Launched initially on Daydream in early 2017, and now available on Gear VR, Oculus Go, and Oculus Rift, Virtual Virtual Reality’s smart interaction design gives players freedom and control which—combined with a narrative tying it all together—makes Virtual Virtual Reality one of the most immersive mobile VR games to date. This guest article by Mitch Mastroni, Interaction…

SharePoint Spaces Brings Mixed Reality To Microsoft Office 365

Microsoft wants to make collaborative immersive experiences accessible to everyone. With 135M Office 365 monthly active users and 400K organizations currently using SharePoint, Microsoft is now investing in AI and immersive experiences to enhance the collaborative functions of the platform. “As new generations that have grown up with technology are entering the workforce, bringing new…

Preview: The Last Day Defense VR

Tower defence videogames were born from real-time strategy, offering a quicker route into the action that the slow build-up needed for most RTS titles, which is what The Last Day Defence VR tries to offer Steam VR users. The Last Day Defence VR sets up a conflict happening in the far future between two huge…

Enlist The Power Of The Ancients In The Ancients AR, Now Available

You may have heard about a n augmented reality (AR) title by the name of The Ancients AR, being developed by Warsaw based studio Immersion, which promises to give players the thrill of intense battles on the ocean complete with giants. The title has now released onto iOS devices thanks to Apple’s ARKit meaning players…

WITHIN Uses WebVR For Distribution Platform

For many users, trying to enjoy virtual reality (VR) content is not a seamless experience. Depending on if you want to enjoy, there are a bewildering array of apps and storefronts to navigate to find the desired content. WebVR tries to change that by offering VR content with only a web browser. Now filmmaking company…

Q&A: SculptrVR Completes Journey To All Major Platforms With PSVR Launch

Sculpting VR creativity platform SculptrVR is the work of just two people yet, over the last two years, they’ve brought the software practically every major VR platform. PSVR becomes the latest headset to get SculptrVR with a launch on June 19. Nathan Rowe and Brandon Hjelstrom work together on the project, which is based around…

This Week In VR Sports: Coca-Cola Planes, eSports Dreams, And AR Games

As the Electronic Entertainment Expo (E3) 2018 comes to a close, it is time for another entry of This Week In VR Sport. VRFocus brings you a number of sports related virtual reality (VR) and augmented reality (AR) stories every weekend and this week, there are some goodies. Byond have created a virtual tour of the FIFA World Cup Trophy…

UploadVR’s Best Of E3 2018 Game Awards

Now that E3 2018 is officially over we decided to take a look back at the week and discuss what we played. There wasn’t a whole lot of VR this year and overall it was a bit underwhelming for the industry, but there were a few highlights for each platform. In order to name winners,…

Snap Inc Introduce Development Kit

With augmented reality (AR) growing in popularity, both among companies and consumers, Snap Inc are offering developers a way to use Snapchat features in other apps, without compromising private account data. Snap Kit has been created to help developers build products that include aspects of Snapchat. The Snap Kit comes in several modules that can…