Oculus today announced plans to launch a new retail bundle which adds the upcoming Marvel Powers United VR to the usual retail box including the Rift headset and Touch controllers.
Taking a cue from the console world where it’s fairly common to see retail bundles that are coupled with major game releases, Oculus has announced its first retail bundle that makes the included content as much of the package’s marketing as the hardware itself.
The Oculus Rift Marvel Powers United VR bundle will launch on July 31st, priced at the usual $400, but with a copy of the game included for free. Oculus says that aside from the sleeve, everything inside the box is effectively identical to the Rift + Touch retail package, save for the game code—though it certainly would have been cool to see a special edition headset themed after various heroes. As before, the retail package also includes Lucky’s Tale, Medium, Quill, Dead and Buried, and Robo Recall for free.
Photo by Road to VR
For those with a Rift already, Marvel Powers United VR launches on July 26th—you can watch the newly revealed launch trailer and see the full hero & villain lineup here.
It’s clear that Oculus is putting a lot of its marketing muscle behind Powers United, which is being published under their in-house group, Oculus Studios. The project is likely the largest VR experience featuring a major IP developed to date, and Oculus hopes that the game will prove to be a system seller.
In the VR world, Sony has led the way in the headset + game bundle space, offering a handful of PSVR bundles for big titles like Skyrim VR, Doom VFR, GT Sport, and PlayStation VR Worlds.
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Source: Oculus Announces First Retail Bundle: Rift + ‘Marvel Powers United VR’