Waterslide Down Oxford Street In Topshop’s In-Store VR Experience

The popular fashion retailer debuts a VR waterslide exhibit at flagship store in London. When it comes to recognizing the branding and promotional possibilities virtual reality can provide, British multinational retailer Topshop is no novice. The infamous store chain has a history with the technology, having experimented with a ‘virtual catwalk’ back in 2014, streaming a…

HTC ‘Link’ Headset Brings 6DOF To Mobile VR In Japan

Positional-tracking mobile VR and a new Ghost In Shell experience arrive this June exclusively in Japan. Earlier this morning HTC announced that a brand new mobile virtual reality headset powered by their upcoming flagship model smartphone, the HTC U11, will be coming to Japanese consumers this June alongside a Ghost in the Shell tie-in experience….

LUMO Labs Bringing Wireless Full-Body Tracking And Dreamscape Games To VR

The two year accelerator program is guiding and investing in several projects that could potentially break new ground in VR. While developing for virtual reality can be an exciting and rewarding experience, it’s also anything but easy. Thankfully there are various accelerator programs, incubators and developer centers full of amazing teams committed to supporting virtual…

Rocket League Clone For HoloLens Makes Me Crave The Real Thing

An experienced programmer uses mixed reality to turn Rocket League into a tabletop experience. Developers, both amateur and professional alike, seem to be having an absolute blast creating augmented reality experiences for the Microsoft HoloLens. We’ve seen a futuristic renditions of classic childhood games like ‘Hot Lava,’ promotional content for feature films like Smurfs, even a…

Major League Baseball Unveils VR Game Experience

MLB wants to change the way you enjoy America’s favorite pastime with an all-in-one VR experience. In what just may be the biggest marriage between virtual reality and a professional sports franchise to date, Major League Baseball has officially lifted the curtain on its new immersive viewing experience, At Bat VR. Developed by the MLB’s…

‘Breaking Bad’ Show Creator Teases Upcoming VR Experience

Loose lips at the Data Matters conference reveal plans for VR content based on the hit show. It’s hard to believe it’s been almost four years since Breaking Bad concluded its fifth and final season, disappointing rabid fans across the globe. After all, the show was adored by millions and was considered among critics to be…

Hacker Adds Augmented Reality To Ultrasound Machine Found In Dumpster

A German student is combining AR technology with an 80’s ultrasound to display scanner data in real-time. One person’s trash is another person’s treasure. That must have been the thought going through Victor Skobov’s head as he began converting the output of an ultrasound machine found in a dumpster into a real-time augmented reality overlay. A…

Google Brings AR Into The Classroom With ‘Expeditions AR’ Program

Google Expeditions expands services to include educational AR for students. Joining the list of announcements made during the first day of the 2017 Google I/O conference are plans to further expand the company’s Google Expeditions, helping to bring augmented reality experiences into classrooms across the U.S. Coming to schools this fall, the immersive applications will allow students…

Valve Launches 360 Video Player For High-End PC’s

Steam VR expands its services with native 360-degree video support. If you’re fortunate enough to own an HTC Vive or Oculus Rift VR headset, odds are you’ve checked out Steam. The infamous digital distribution platform from Valve has been the go-to option for gamers around the world for years and has since evolved into…

Insane VR Headset Lets You Poke Your Friend In The Face

Ambition and confusion come together in this outrageous virtual reality experience. Like any emerging technology still in its infancy, virtual reality developers and manufacturers are still experimenting will all different types of concepts and designs for their headsets. All of them searching for that winning formula that could make their particular model the gold standard within…

‘Alien: Covenant’ Delivers Gory 360° Video Teaser

Experience the incredibly graphic birth of a Neomorph alien in this now available 360-degree video. With Ridley Scott’s highly-anticipated Alien prequel/Prometheus sequel Alien: Covenant merely a week away from release, Fox is naturally going through great lengths to promote its latest addition to the infamous sci-fi thriller franchise. And what better way to go about it…

Viacom Next Debuts Mixed Reality Music Video

VR and holograms come together in this unique music experience. This week Viacom NEXT, the growing VR division of the Viacom media conglomerate, premiered its latest venture into the world of immersive entertainment: A hypnotic music video hybrid that combines holographic imagery with a virtual reality environment. The intuitive project was announced at this year’s Microsoft Build…

Vertebrae VR Advertising Platform Now Open To Developers

A Drag-and-drop SDK helps developers easily monetize their VR & AR experiences. Vertebrae has officially launched beta version 1.0 of its native advertising platform for VR and mobile AR in the form of a drag-and-drop software development kit. The Santa Monica-based team delivers an platform that offers monetization options to VR & AR developers without,…

Listen To Your Body Art With Augmented Reality Soundwave Tattoos

Turn your favorite audio clip into a tattoo you can listen to with this AR app. Since the neolithic times body art has been used to immortalize people, places, events and anything of great significance. And while the timeless tradition has remained effective, the permanent art form has seen very little variation since its initial…

Drop of Doom VR Ride Comes To Six Flags

The iconic franchise is using VR to bring us the future of amusement park rides. Imagine you’re strapped into one of those really cool sudden-drop amusement park rides most fun centers have. Now add a helicopter, machine guns, enormous man-eating spiders tearing their way through a destroyed city and you have Six Flags coolest new attraction. Open…

Octane Raceway To Open $800k VR Arena

Free-roam multiplayer VR is coming to Arizona this Memorial Day. As if Octane Raceway wasn’t cool enough, the famous high speed go kart facility has teamed up with Australian location-based VR company Zero Latency to add yet another attraction to it’s facility in the form of an advanced multiplayer virtual reality arena. Officially opening this Memorial…

LA Hospital Using VR Simulation For Trauma Training

The next generation of professional healthcare training has arrived. The healthcare sector has seen better days. Whether it be budget cuts or red-tape regarding health insurance, it’s a tumultuous time for the complex medical industry. However one of the biggest issues currently plaguing these essential services is simply a general lack of skilled healthcare professionals….

Make-A-Wish Grants Incredible Wish Using VR

The first wish granted by Make-A-Wish using VR is an intergalactic trip on the ‘Zayden 7’ rocket ship. History was made this past monday as Make-A-Wish Georgia granted the first ever virtual reality wish to seven-year-old Zayden Wright in an attempt to fulfill his request of flying to the planet Saturn in a red rocket…

Milwaukee Is Being Sued Over Mandatory Augmented Reality Permits

Apparently developing an AR game in Wisconsin isn’t as simple as it seems. Friday was a historic day for virtual and augmented reality. Developers of Candy Lab AR took the entirety of Milwaukee County, Wisconsin, to court over a bizarre permit requirement they claim impedes on their first amendment rights. Originally proposed back in December, the…

Celebrate May The 4th With These Star Wars VR Experiences

Star Wars Day is back and this year we’re spending it in VR. It’s that time of year again! The day we all stop what we’re doing and take the time to appreciate one of the most important influences on our collective lives. I’m talking of course about Star Wars. May the 4th is the…

Bringing Ping-Pong Paddles & Samurai Swords Into VR

An HTC developer is taking the Vive VR tracking device into unexplored territories. Since being made publicly available for developers back in March, the Vive Tracker has seen an incredible amount of use in an extremely short amount of time. The device has been used by amateurs to turn everyday objects into tools for VR resulting…

Hugging and Smelling Trees in VR

All in the name of art. The 2017 Tribeca Film Festival has officially come to a close and I’m still trying to wrap my head around all the incredible VR projects I was lucky enough to experience. However, one exhibit in particular stands out in my mind. It was able to hit all my senses at…

How This Gamer Turned His Nintendo Switch Into A VR Headset

Since its initial reveal back in October, gamers have speculated wildly about what Nintendo’s plans were regarding their latest console, the Nintendo Switch, and virtual reality. Unfortunately all the information we’ve received since has only added to our collective confusion. At first the company confirmed no plans for VR on the Switch. Then, President Tatsumi…

VR For Awareness Takes Over Tribeca Film Festival

This year’s festival features a huge selection of immersive experiences spotlighting some of the world’s most pressing issues. So far, the 2017 Tribeca Film Festival has been a chaotic whirlwind of innovative filmmaking, groundbreaking immersive entertainment and masterful storytelling. However the most impressive part of the event has to be the increasingly high amount of…

‘Hallelujah’ Experience Bridges Gap Between 360 Video And VR

The latest Within original blows away Tribeca audiences with exciting new light-field technology. One of my favorite things to do while rocking a VR headset is binge watch various 360-degree videos from platforms such as YouTube, Jaunt or Within. They’re simple to access, easy to watch and plentiful. As entertaining as they can be however, most…

Go Super Saiyan With New Dragon Ball Z VR/AR Experience

A new app, custom headset, and hand sensors let you channel your inner Goku and unleash the Kamehameha. There are few moves more iconic than Goku’s infamous technique, the ki blast aka the Kamehameha. The powerful energy attack has delighted Dragon Ball fans for years quickly becoming one of the most easily-recognizable fighting moves in…

‘Arden’s Wake’ Is The Epic VR Film You’ve Been Waiting For

VR meets Pixar in this beautifully-crafted animated adventure. I arrived at a loft in Union Square for my first screening of the Tribeca Film Fest. I was all set to meet a bulk of the team from Penrose Studios, a San Francisco start-up dedicated to combining creativity with technology to develop ground-breaking stories in VR. As…

Gorillaz Throwing A House Party In New Mixed Reality App

This is also your ticket to a live virtual listening party of their new album. Since officially announcing their new album Humanz back in March, the mega popular virtual band Gorillaz have released four new singles, a record-breaking 360-degree music video, announced a series of live haunted houses in Brooklyn, Berlin & Amsterdam AND confirmed…

Sir David Attenborough’s Voice Makes PSVR Debut

The legendary actor lends his soothing voice to one of three new VR nature experiences. When it comes to expertly narrating stunning wildlife footage, there’s no better voice for the job than that of the iconic broadcaster, Sir David Attenborough. The veteran naturalist has a resume that includes credits on monumental projects such as Planet…

Drake’s Extravagant New Mansion Is Now A VR Experience

‘Drizzy Manor’ takes you on a tour of the hip hop superstars new home because YOLO. Based on various schematics and blueprints made available through public domain, Toronto-based VR studio OPIATS has begun constructing a virtual reality rendition of Drake’s incredible new $35 million home. The immense 21,000 square foot castle will include a regulation…