Google Begins Experimenting with VR Ads

According to a recent entry on the Google Developers Blog, the company has begun experimenting with advertising formats suitable for placement inside of virtual reality experiences. Focusing on mobile VR platforms, the first idea they’ve shared for a native VR ad is a floating cube that can be optionally engaged with via a tap or…

Projection-mapped Immersive Theater Shows the Future of Live AR Performances

There was an amazing projection-mapped, immersive theater piece at Sundance this year by Heartcorps called Riders of the Storyboard. Trained street performers interacted with virtual projection-mapped 2D objects, and through the sleight of hand magic broke these flat objects into the third as glowing 3D props. LISTEN TO THE VOICES OF VR PODCAST https://dts.podtrac.com/redirect.mp3/d1icj85yqthyoq.cloudfront.net/wp-content/uploads/2017/06/Voices-of-VR-551-dandypunk.mp3 There…

Ubisoft Teased Two AR Game Prototypes Running On HoloLens At Unite Europe

During a talk at Unite Europe 2017 Ubisoft showed off two previously unrevealed HoloLens game prototypes: Toy Soldier and Rabbid Rockets. Whether or not these games will become full projects remains to be seen. At the event David Yue from Ubisoft led a talk titled “AR Prototyping for the HoloLens” in which both projects were shown….

Transformers: The Last Knight VR Experience Coming to IMAX VR Centres

If you need proof that the virtual reality (VR) industry is having an impact on Hollywood then these past couple of weeks are a good example. Wesley Snipes’ new sci-fi flick The Recall has a companion VR experience and so does upcoming movie Spider-Man: Homecoming. Adding to that list is director Michael Bay with Transformers: The Last Knight VR Experience which is coming…

Samsung Filed A Patent For Magnetic VR Hand Controllers

Today we learned that Samsung, the creators of the Oculus-powered Gear VR headset, filed a patent in late December of last year for magnetic VR hand controllers. Based on the description in the patent and the accompanying concept image (embedded below), the controllers would be used to provide more visceral and accurate hand-tracking for the…

Payscout Launches In-VR Payment App

As customers become more comfortable with using virtual reality (VR) to test out new products and services, so there will be a rise in the need for a way to pay for those services without needing to switch in and out of VR. WorldPay have been testing out a method for this, but now Payscout…

Qualcomm Partners with Ximmerse for Mobile VR Input Solution

At this week’s Mobile World Congress (MWC), Shanghai, Qualcomm announced a partnership with Ximmerse to bring motion-control support to upcoming mobile virtual reality (VR) devices. Via inclusion in its Head Mounted Display Accelerator Program (HAP), Ximmerse will provide the Flip controller for partners developing hardware using Qualcomm’s reference design. The Ximmerse Flip is a…

Arizona Sunshine Updated Review: The Best VR Zombie Shooter Yet

Editor’s Note: The majority of this review focuses on the game as it was at launch on Oculus Rift with Touch and HTC Vive. Since then it has been updated with full locomotion and new maps. For our thoughts on the PSVR version, you can read more here and see the updated section at the…

The Zombie Apocalypse From a Different Perspective

Most zombie stories have the protagonists shooting down the flesh-eating undead, or running away from them. Upcoming virtual reality (VR) mini-series The Zombie Autopsies explores a different facet as it tells the story of the zombie apocalypse from the perspective of doctors desperately searching for a cure. Based on a book by author Dr. Steven…

Apple: Developer Support for ARKit has been ‘Unbelievable’

Apple, Inc. finally showed its hand to the virtual reality (VR) and augmented reality (AR) industries at the Worldwide Developer Conference (WWDC), San Jose, earlier this month, revealing their work to bring both technologies to iOS and MacOS formats. In terms of AR, this begins with ARKit, the company’s own solution for AR development which…

Spider-Man: Homecoming’s VR Experience Isn’t So Amazing

Look, up there! Is it a bird? Is it a plane? Why no, it’s someone pretending to be your friendly neighborhood Spider-Man! Throwing cinder blocks off of rooftops, fighting deadly balloons, ripping posters off of walls, and inexplicably standing still when arch nemesis The Vulture attacks! Wait, that doesn’t sound so friendly neighborhood-ish. [youtube https://www.youtube.com/watch?v=zyblFJTpFpY?feature=oembed&w=1200&h=675]…

SubVRsive Announce XR Labs a new Internal Studio Focused on VR/AR & MR Experiences

Earlier this year SubVRsive announced the completion of a Series A funding round, securing the company $4 million USD of investment. Today, its revealed new expansion plans in the form of a new internal studio called XR Labs, focused on creating virtual reality (VR), augmented reality (AR), and mixed reality (MR) experiences. While SubVRsive itself will continue to create immersive experiences…

VR/AR Developer at Viacom NEXT (Boston)

Viacom NEXT (www.viacomnext.com) is an R&D team that currently works on various VR + AR projects. We are looking for talented 3D developers who can… Source: VR/AR Developer at Viacom NEXT (Boston)

Apple iOS 11 Brings VR Feature to Maps

A new hidden feature uses positional tracking to let you actually walk through cities. Despite just being made available to the public only two days ago, Apple’s iOS 11 beta has already been stripped down, analyzed and pushed to its limits by rapid iPhone & iPad enthusiasts. The new update to the platform has brought…

Get Front Row For Queen And Adam Lambert In “VR The Champions”

The importance of live events to VR continues to grow as more apps and headsets become more accessible. Providing people with the perspectives that VR can afford gives the impression of a premium experience and more groups continue to embrace the technology for their shows, concerts, and sporting events. The bigger the name, the better…

Front Defense Review: A Bland Wave Shooter With WWII Flair

HTC’s mission with Vive Studios is supposedly to foster the creativity and vision needed to deliver high-quality VR experiences directly to their users. Fund them directly and publish a portfolio of quality content; that was the mission, similar to Oculus Studios. The first two Vive Studios titles — Arcade Saga and Virtual Sports (formerly known…

Your Hands are Controllers in Leap Motion’s Interaction Engine

Leap Motion just dropped a major upgrade—Interaction Engine 1.0—to immerse your mind and hands in VR. Last year, digital-physical interaction pioneer Leap Motion released an early access beta of Interacton Engine. In providing developers a way to incorporate scanning technology into Unity, Leap Motion enabled a new breed of VR experience—one where participants used their own…

Apple Patent Reveals Gesture Recognition System Using Depth Sensing

Apple’s new ARKit platform basically looks like HoloLens inside of an iPhone. All that’s missing is a controller-free interaction system. A new patent uncovered this week suggests that may be on the way, though. Patently Apple has revealed a new filing from the company for a new 3D camera system with depth sensing capabilities used…

NVIDIA Release Driver Update for Spider-man Homecoming VR Experience

Having the best possible quality for a videogame at launch is important, and it becomes even more important with the additional requirements that come with virtual reality (VR) titles. Gameplay issues or bugs can break immersion and ruin a VR experience, and so NVIDIA has launched a new ‘Game Ready’ driver in anticipation of tomorrow’s…

Google is Trying out Advertising in Virtual Reality

In a move that only managed to shock one senile old squirrel, Google employees have revealed in a blog post that the company has an early prototype of VR advertising. Given that Google’s raison d’être is selling advertising space and that they practically invented mobile VR, this almost not news. The prototype was developed by…

Kaleidoscope Launches Funding Platform For Premium Virtual Reality Content

Even when René Pinnell launched Kaleidoscope’s virtual reality festival in 2015, his vision had always been to build a funding platform to help independent VR creators and studios raise money for their original VR projects. Now that day is here. Today Kaleidoscope officially launched its invitation-only marketplace, limited to 500 members, where VR industry leaders…

Kaleidoscope Launches VR Fund to Support Premium Content, $3m Already Raised

While there’s no doubt that the virtual reality (VR) industry has seen significant funding, to continue development whilst attracting the best talent (and promoting current creatives) more investment is needed. So today, Kaleidoscope has announced the official launch of its VR fund, to help independent VR creators and studios raise money for their original projects.  Funding…

Hands-on with Pico Goblin: Covering the Bases of Introductory VR

Mobile virtual reality (VR) head-mounted displays (HMDs) such as Samsung Gear VR and Google Cardboard have dominated the market thanks to being cheap and easy to get to grips with. Needing a smartphone to power them hasn’t really impeded sales – Samsung has been offering loads of promotions while Cardboard could easily be picked up…

Futuresound: Will Accuracy Overcome Familiarity for VR Audio?

The majority of influential philosophers over the course of history, even some relatively modern ones, wouldn’t have believed you if you described virtual reality (VR) to them. If they had been around to see it, however, they may have pondered how their principles could be applied to this new technology. The science behind psychoacoustic principles…

Dogmented Reality ‘Coming Soon’ To Apple’s New ARKit

A very good, 11/10 app may soon be heading to an iPhone or iPad near you. The term Dogmented Reality was first coined for a 2016 April Fools gag from Meta, but now it’s very much a real thing for some smartphone users. Follow the Dogmented Reality hashtag on Twitter and you’ll find scores of…

VR Gets the Smell-O-Vision Treatment from a Japanese Startup

Introducing the power of smell into media has been something attempted by many in the past, all without much success. From the Sensorama, to Smell-O-Vision cinema to scratch-and-sniff video games, the ability to immerse audiences with more than just sight and sound has remained elusive. VR itself also lacks anything to stimulate this particular sense,…

Fierce Kaiju’s Viral Ex Hops From Rift to Vive Soon

Viral is one of the few VR franchises to work its way around the headset food chain pretty steadily. Having started out on Gear VR, the series came to the Oculus Rift around the time the shiny new Touch controllers arrived. Now it’s set for Steam, too. Viral Ex is coming to the HTC Vive…